Here’s what you should take away from this section about on-page optimization:
- • On-page optimization is what you do on your website to influence SERPs on Google.
- • Doing proper keyword research is the first step to a successful SEO campaign.
- • Having proper meta tags is essential. Always include your keyword phrase(s) in your meta tags.
- • The proper meta tags include your title tag, description tag, keywords tag, and robots tag.
- • Choose your URL carefully. Your URL doesn’t have to have your keyword included but it helps when other sites link to your site using only your URL.
- • How you format your page is important for optimization purposes.
- • Verify that your code is W3C compliant.
- • Don’t forget to include your keyword phrase(s) in <h1>, <h2>, and <h3> header tags. This signifies the importance of your content to Google.
- • Label each graphic with an alt tag that includes your keyword phrase.
- • Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page.
- • Italicize, bold, and underline your keyword phrase within your content.
- • Eliminate Flash if it’s the main presentation of your website. Google does not view this favorably.
- • If you’re going to use JavaScript to enhance the overall visitor experience of your website, place the code in an external file.
- • Focus on a fast loading website. This is essential for top Google rankings.
- • Be sure to include a sitemap that’s easily accessible by Google.
- • Never underestimate the power of internal linking. A good internal linking structure can improve your SERPs.
- • Keyword development is one of the most important on-page optimization strategies.
- • Research keywords and competing websites to select ideal keywords.
- • Research the strength of the competition before selecting your final keywords using PR and number of inbound links.
- • Page load speed is a significant factor in Google rankings. Ensure that your home page loads more quickly than those of competing sites.
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