"Off-Page Optimization" by Dipen (Part 2)”

How to Get Links to Your Website

      As I mentioned earlier, building links to your website is the most important aspect of improving your Google search results—bar none! It also provides a significant boost to improving your search engine result placements on other search engines like Yahoo! and BING.

     When I started out, I never realized just how important inbound links were to Google or how to acquire quality links to my website in the right way. As a result I spent thousands of dollars, not to mention years of trial and error, to figure out that the more quality inbound links I developed, including my keywords in the anchor text, the higher I’d get listed on Google.

      When thinking about acquiring inbound links, and those links pointing to your website from other websites, there are two key principles to keep in mind.

"Off-Page Optimization" by Dipen (Part 1)”

        As I mentioned in the previous articles, there are essentially two parts to any SEO effort: on-page optimization and off-page optimization. Off-page optimization is even more powerful than on-page optimization when it comes to increasing your search engine results on Google. In my experience, about 85 percent of your results are directly correlated to off-page optimization.
        In fact, after years of consulting for large companies, I’ve proven that it’s possible to achieve positive results without actually applying on-page optimization if using off-page techniques properly. However, going down the path of skipping on-page optimization is a difficult one. Achieving the results you want will take much longer and require a lot more work. Always begin
your search engine optimization with on-page optimization to expedite results.
        Now that we’ve discussed the importance of starting with on-page optimization, it’s time to focus on the next step of any effective SEO campaign—off-page optimization.

What Is Off-Page Optimization?

"On-Page Optimization" by Dipen All in one Summery

Here’s what you should take away from this section about on-page optimization:

• • On-page optimization is what you do on your website to influence SERPs on Google.

• • Doing proper keyword research is the first step to a successful SEO campaign.

• • Having proper meta tags is essential. Always include your keyword phrase(s) in your meta tags.

• • The proper meta tags include your title tag, description tag, keywords tag, and robots tag.

• • Choose your URL carefully. Your URL doesn’t have to have your keyword included but it helps when other sites link to your site using only your URL.

• • How you format your page is important for optimization purposes.

• • Make sure you design your web pages so Google is forced to read your on-page content first.

"On-Page Optimization" by Dipen(Part 4)

Did you know?

        There are a variety of tools you can use to research keywords in addition to the Google Adwords Keyword Tool. One of the most popular is called WordTracker, which offers a free trial version.

Researching the Competition

        Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. The good news is that Firefox has a variety of plugins you can use to make your final analysis a lot easier.

Plugins like SEO Quake provide much of the on-page analysis quickly, as opposed to doing all of your research manually—thank goodness!

"On-Page Optimization" by Dipen (Part 3)

Proper Keyword Placement

     You must focus on where and how your keywords are placed on your web page. The frequency of placement is less important than once considered. Many people believe that if they fill their web pages with nothing but keywords, they can attain top placement. Search engines have responded to this and actually penalize sites that over use keywords. The number of times your keyword appears on a given web page is called keyword density.

     The concept of keyword density gets thrown around quite a bit in SEO circles. It refers to the number of times your keywords are used on a given page as a percentage of the total number of words. Most website gurus suggest a keyword density of 2 to 3 percent.

     Today, keyword density has less of an impact than it once did on overall Google rankings. Of greater importance is the placement and treatment of your keywords. Use the following guidelines to optimize your page:

On-Page Optimization" by Dipen (Part 2)”

Description
       This tag provides a description of your website or web page. When you enter a description for your web page it will show up under the website title in the Google search engine results listing. I like to use my keywords in the description tag twice—yes, two times! This has a direct impact on my SERPs in BING and related search engines. The impact to Google is minimal but does help with your overall optimization efforts. If you can, work your keywords into a description that seems natural and be sure to repeat your keyword phrase. Your description should be compelling and accurately describe what users will find when they click through to your page. This consistency is important to Google and the user experience.
Example of what to do:
“This article can help you improve your Google search results. Read testimonials of those who have already improved their Google search results with these little-known Google secrets.”

"On-Page Optimization" by Dipen (Part 1)

What Is On-Page Optimization?
       Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your SERPs. From my perspective, on-page optimization also refers to critical planning steps like understanding your niche, keyword research, and web strategy.
       The best part of on-page optimization is that it’s fully in your control. If done correctly it can improve how search engines see your website, weigh your relevant content (keywords), and place your website within search results for a given term. Many Internet marketers debate the importance of on-page optimization when it comes to Google. I believe that the effects of onpage
optimization are more easily seen with other search engines like Yahoo! and BING when taken literally. However, I also believe that any Google optimization effort cannot be effective unless on-page optimization is thoroughly addressed at the start of your search engine optimization campaign.

"How to Design Site to be Search Friendly?" by Dipen (Part 6)

The exclusive information this article contains is,

• Revisit Meta-Tag

• Cascading Style Sheets (CSS)

• Dynamic Pages and Special Characters 

• Splash Pages and the Use of Rich Media

• Use of Tables

• Custom Error Pages 

• Image Maps 

• Optimization for Search Localization 

• Monitoring Results

"How to Design Site to be Search Friendly?" by Dipen

The exclusive information this article contains is,

• Methodology to Make Your Site Search Engine Friendly
  

• Understanding Search Engines

• Decide Which Search Engines Are Important

• Learn the Search Engine Ranking Criteria

• Keywords Are Critical

• Brainstorming, Surveying, and Reviewing Promotional Material 

• Review Competing and Industry-Leading Web Sites

• Assess Your Web Site Traffic Logs 

• Keyword Suggestion and Evaluation Tools

• Fine-Tuning Your Keyword Phrases

• Assign Specific Keywords to Specific Pages

• Title Tags—Use Descriptive Page Titles

• Keywords Meta-Tag

• Description Meta-Tag

• Alt Tags

• Hypertext Links 

• Domain Name and File Names

• Body Text—Header Tags and Page Copy

• Headings—<H1>Header Tags</H1>

• Page Copy

• Quality Guidelines—Basic Principles

• Quality Guidelines—Specific Recommendations 

• Other Important Design Factors

• Frames 

• Robots.txt, Meta-Robots Tag 

• Clean Code Is King 

• Navigation Techniques

• Revisit Meta-Tag

• Cascading Style Sheets (CSS)

• Dynamic Pages and Special Characters 

• Splash Pages and the Use of Rich Media

• Use of Tables

• Custom Error Pages 

• Image Maps 

• Optimization for Search Localization 

• Monitoring Results 

"How to Design Site to be Search Friendly?" by Dipen (Part 5)”

The exclusive information this article contains is,

• Quality Guidelines—Basic Principles

• Quality Guidelines—Specific Recommendations 

• Other Important Design Factors

• Frames 

• Robots.txt, Meta-Robots Tag 

• Clean Code Is King 

• Navigation Techniques

"How to Design Site to be Search Friendly?" by Dipen (Part 4)”

The exclusive information this article contains is,

• Alt Tags

• Hypertext Links 

• Domain Name and File Names

• Body Text—Header Tags and Page Copy

• Headings—<H1>Header Tags</H1>

• Page Copy

"How to Design Site to be Search Friendly?" by Dipen (Part 3)”

The awesome information this article contains is,

• Fine-Tuning Your Keyword Phrases

• Assign Specific Keywords to Specific Pages

• Title Tags—Use Descriptive Page Titles

• Keywords Meta-Tag

• Description Meta-Tag

"How to Design Site to be Search Friendly?" by Dipen (Part 2)”

The unique information this article contains is,

• Review Competing and Industry-Leading Web Sites

• Assess Your Web Site Traffic Logs 

• Keyword Suggestion and Evaluation Tools